The contest: Drink large amounts of water but don't urinate.
The prize: A Wii game system.
The result: A 28-year-old woman, the runner-up, dies of water intoxication.
The reaction from the radio station sponsoring the contest: "We are awaiting information that will help explain how this tragic event occurred."
The whole story: Here.
UPDATE: The station fires DJs and other staffers.
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