It's a movie marketer's dream when the movie's star and title can be linked with "is" -- often with a dramatic pause in TV and radio spots. Example: Ron Perlman is ... "Hellboy"! Sometimes it can even work in the plural: George Clooney, Brad Pitt, Matt Damon, Don Cheadle and some other guys are ... "Ocean's Eleven"!
And no actors are better suited for this pitch than Jim Carrey and J. Lo. Just about all of their fine films work this way. To wit:
Jim Carrey is...
"Once Bitten"
"Ace Ventura: Pet Detective"
"Ace Ventura: When Nature Calls"
"The Mask"
"Dumb and Dumber"
"The Cable Guy"
"Liar Liar"
"The Truman Show"
"Man on the Moon"
"Me, Myself and Irene"
"The Majestic"
"Bruce Almighty"
"Eternal Sunshine of the Spotless Mind"
Jennifer Lopez is ...
"Selena"
"Out of Sight"
"The Cell"
"Enough" (my personal favorite)
"The Wedding Planner"
"Maid In Manhattan"
and, of course, "Gigli"
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