Prefab Housing for Hermit Crabs

If this is a joke, it's a rather droll one. The only clues being the idea of selling corporate sponsorships on the synthetic shells, and this wonderful phrase, surely heretofore untyped in the history of man:

We acknowledge that such trans-species caregiving may in fact be a form of control. In recognition of this paradox, the new structures are aesthetically based on the architecture of Giuseppe Terragni, an Italian Fascist active in the 1930s.

But God help me, that may be for reals.