Has "gone wild" gone stale?

While on a recent business trip to Cleveland, I saw an advertisement on TV asserting that Chevy dealers in the area had "gone wild" and were offering remarkably good prices on cars and trucks. The pitch was accompanied by the lilting Caribbean music sometimes heard on ads for "Girls Gone Wild" videos (or some I am told). Thankfully, the Chevy ad never said "you won't believe what these dealers will do," but the connection was clear.

Now that the "gone wild" description has become so common as to be picked up by Ohio car dealers, does that mean it has lost its utility? It's certainly a popular phrase, and The Onion recently turned it on its head. Indeed, this blog has wryly described the following people as having gone wild:

• Antonin Scalia
• Tom Wopat
• Sean Young
• Yanni
• Robert Novak
• Katherine Harris
• Pint-size Kiss impersonators

So, dear readers, the editors of the Gazette ask: Is it time to retire the "gone wild" description, or is it still apt, say, when a Supreme Court justice uses a profane gesture?